A Lifetime of Achievement

A Lifetime of Achievement

William Kreysler, better known as Bill Kreysler, President and Founder of Kreysler and Associates, was celebrated with the Lifetime Achievement Award of the American Composites Manufacturers Association (ACMA), bestowed at the recent Composites and Advanced Materials Expo (CAMX) in Dallas, Texas.

Kreysler and Associates is the sponsor of this blog. However, I don’t want anyone to misunderstand this post and think that it is just a mandatory, perfunctory brag about the boss, so I need to step out of character as the Editor, and write this personally. I beg all my readers’ indulgence.

ACMA says “the Lifetime Achievement Award is given to someone who has been involved in the composites industry for at least 20 years who has made a significant and lasting contribution.” Bill Kreysler founded Kreysler and Associates over 25 years ago, and his achievements in the use of composites in architecture, sculpture, boats, and beyond are unquestionably impressive. His work in the sphere of high-performance racing boats is beyond the scope of this blog, but just to talk what we know about: he has pioneered the expanded application of glass- and carbon-fiber composites and digital fabrication techniques in the architectural world, with numerous highly visible projects such as the San Francisco Museum of Modern Art expansion, the interior of the Bing Auditorium at Stanford University, and the Blue Bear outside the Colorado Convention Center. And then there are the invisible projects, the ones you see but don’t realize it, such as the deep blue liner of the biggest tank at the Monterey Bay Aquarium, the one that gives the impression of being in the endless depth of the ocean; or the architectural restorations such as the entrance portal at the Marin Academy or the upper façade of 200 Powell Street in San Francisco. These and other projects have broken new ground technologically and architecturally, and have been executed at a very high level both technically and aesthetically. Bill, with his team at K&A, is one of the masters of his field.

Moreover, he has been a tireless promoter of composites in general. This blog is one example. It’s only minimally concerned with Kreysler & Associates’ own achievements, and largely focused on bringing attention to the projects that others – including his direct competitors – are doing. When I started editing this blog, Bill said straight out, ‘I don’t necessarily want to focus on our company. That’s not what this is about.’ It’s about advancing the technology by sharing information, and advancing the acceptance and imaginative application of composites in the larger architectural world by showing the world what can be done. That’s because Bill Kreysler sees the big picture and, knowing that composites can solve a lot of problems and help architecture evolve, he is driven to share that knowledge.

Moreover, every time I hear about a composites workshop or an experimental demonstration, I have to wonder if Bill is involved, because very, very often, he is. He seems to be almost constantly traveling to share his time and expertise at all sorts of educational events.

One of the reasons I have to wonder if he’s involved is because rarely tells me about all the great things he’s doing. He’s genuinely humble. He never tells me what to write about, although he often alerts me to somebody else’s cool project that I might want to look at. Despite sponsoring this weekly publicity opportunity for the entire industry, he doesn’t brag about his own projects or accomplishments. I have to dig for that info!

I must also report that, having talked to a wide variety of people in this industry during the 3+ years I’ve edited this blog, I have yet to meet or talk to a single person who has a bad word to say about Bill Kreysler. We have all heard about innovators and entrepreneurs with monstrous egos and very bad track records in the treatment of other people. Bill is the opposite. It seems everybody he’s worked with likes and respects him.

Myself included. He is, quite simply, among the most generous, thoughtful, caring people I have ever met in the business world. That’s a huge achievement, too, one not to be overlooked just because of the bright sparkle of his successes with composites.

So Congratulations, Bill, on an award you richly deserve, and thanks for all you do for composites, and for architecture… and for all the folks who are lucky enough to know you.