Sensuous Retail

Sensuous Retail

Stuart Weitzman Milan – photographed by Jacopo Spilimberg, via Zaha-Hadid.com

 

Footwear designer Stuart Weitzman has engaged architect Zaha Hadid to design a series of retail stores to be located at strategic points around the globe.  The first, in Milan, opened in September 2013, an exotic interior featuring a pulled-putty look that is perfectly proportioned and shiny white.  Swooping glass-fiber reinforced concrete webs the span the height and breadth of the space. The second store, which opened last month in the IFC Mall, Hong Kong, shares this architectural language and takes it to new heights of liquid fantasy.

In both stores, shoe display and customer seating are offered on free-standing gold and white forms that echo the sinuous room structures.  These furnishings are made of fiberglass dipped in rose gold, a technique that Hadid’s website describes as “similar to that used in boat building.”  The FRP display islands reflect the sensuous lines of ladies’ shoes, and perhaps outdo them in exuberance.

Additional stores are scheduled to open this year in London and Beijing, with more to come in Asia and the Middle East.

Images of Hong Kong store via dezeen.com.   Images of Milan store photographed by Jacopo Spilimberg, via zaha-hadid.com